Legal
Privacy Policy
Last updated:
This Privacy Policy describes how Leads Quality collects, uses, and protects your information. It covers your rights under GDPR, CCPA/CPRA, VCDPA, CPA, and other applicable privacy laws.
1. Introduction
Leads Quality ("we," "our," or "us") is committed to protecting the privacy and security of personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at leadsquality.com or use our B2B data services.
By accessing our website or using our services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this policy, please do not access the site or use our services.
This policy applies to all visitors, clients, and prospective clients of Leads Quality. It does not apply to third-party websites or services that may be linked from our site.
2. Information We Collect
We may collect information about you in a variety of ways, including:
Information You Provide Directly
When you fill out a contact form, request a data sample, or communicate with us by email or phone, we collect the information you provide, which may include your name, email address, phone number, company name, and job title.
Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing behavior, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This information is collected using cookies and similar tracking technologies.
B2B Contact Data
As a B2B data company, we maintain a database of business contact information sourced from publicly available sources, opt-in programs, and licensed third-party data providers. This data is used solely for business-to-business marketing purposes and is compiled in accordance with applicable data protection laws.
Communications Data
If you contact us by email, phone, or through our website, we may retain records of those communications for quality assurance and legal compliance purposes.
3. How We Use Your Information
We use the information we collect for the following purposes:
• To respond to your inquiries and fulfill your data service requests
• To send you information about our products, services, and promotions (with your consent where required)
• To improve our website, products, and services
• To analyze usage patterns and optimize user experience
• To comply with legal obligations and enforce our terms
• To detect and prevent fraud and other illegal activities
• To communicate with you about your account or transactions
• To maintain records required by applicable law or regulation
Legal Basis for Processing (GDPR)
Where the GDPR applies, we process personal data on the following legal bases: (a) performance of a contract; (b) compliance with a legal obligation; (c) our legitimate interests in operating and improving our business; and (d) your consent, where explicitly obtained.
We will not sell, rent, or share your personal contact information with third parties for their own marketing purposes without your explicit consent.
4. Our B2B Data Sources & Practices
Leads Quality compiles B2B contact data from the following sources:
• Publicly available business directories and websites
• Opt-in email and subscription programs
• Licensed third-party data providers
• Trade publications and professional associations
• Corporate filings and public business records
All data in our database represents business contacts acting in their professional capacity. We do not knowingly collect or maintain personal data about individuals acting in a consumer capacity.
Data Verification
All records undergo a multi-layer verification process including email validation, phone verification, and periodic re-verification to maintain accuracy. We aim to keep our database current and remove records upon verified opt-out requests.
Opt-Out Requests
Business professionals who wish to be removed from our database may submit an opt-out request to [email protected]. We will process removal requests within 30 days and propagate opt-outs to our clients as required by applicable law.
6. How We Share Your Information
We do not sell your personal information. We may share information in the following limited circumstances:
Service Providers
We may share information with trusted third-party vendors who assist us in operating our website, processing payments, or delivering services. These vendors are contractually obligated to protect your information and may not use it for their own purposes.
Legal Requirements
We may disclose information when required by law, subpoena, court order, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any such change.
With Your Consent
We may share your information for any other purpose with your explicit consent.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention Periods:
• Client account data — retained for the duration of the business relationship plus 7 years for tax and legal compliance
• Contact form submissions — retained for 3 years or until the inquiry is resolved
• Website analytics data — retained for 26 months in aggregate form
• B2B database records — reviewed and re-verified annually; removed upon verified opt-out or when no longer accurate
When personal information is no longer needed, we securely delete or anonymize it in accordance with our data destruction procedures.
8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
GDPR Rights (EEA/UK Residents)
• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your personal data ("right to be forgotten")
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where processing is based on consent, withdraw it at any time
CCPA/CPRA Rights (California Residents)
• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by us
• Right to opt out of the sale or sharing of personal information
• Right to correct inaccurate personal information
• Right to limit use of sensitive personal information
• Right to non-discrimination for exercising your privacy rights
Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Other State Rights
Residents of Virginia, Colorado, Connecticut, and other states with comprehensive privacy laws have similar rights to access, correct, delete, and opt out of certain processing of their personal data. Contact us to exercise these rights.
To exercise any of these rights, please contact us at [email protected]. We will respond within the timeframe required by applicable law (generally 30–45 days). We may need to verify your identity before processing your request.
9. Data Security
We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
• Encryption of data in transit using TLS/SSL
• Access controls limiting data access to authorized personnel only
• Regular security assessments and vulnerability testing
• Employee training on data protection and security practices
• Incident response procedures for potential data breaches
In the event of a data breach that affects your personal information, we will notify you and applicable regulatory authorities as required by law, including within 72 hours where required by GDPR.
No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
10. International Data Transfers
Leads Quality is based in the United States. If you are located outside the United States, please be aware that information we collect may be transferred to, stored, and processed in the United States or other countries where our service providers operate.
For transfers of personal data from the European Economic Area (EEA) or United Kingdom to the United States, we rely on appropriate safeguards including Standard Contractual Clauses (SCCs) approved by the European Commission, or other lawful transfer mechanisms.
By using our services, you consent to the transfer of your information to the United States and other countries, which may have different data protection rules than your country.
11. Children's Privacy
Our website and services are intended solely for business professionals and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly.
If you believe we may have collected information from a child under 18, please contact us at [email protected].
12. Third-Party Links
Our website may contain links to third-party websites, services, or resources. These links are provided for your convenience only. We have no control over the content, privacy policies, or practices of third-party sites and accept no responsibility for them.
We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected by Leads Quality.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Leads Quality
Email: [email protected]
General inquiries: [email protected]
EU/UK Representative
For inquiries from EEA or UK residents regarding GDPR rights, please contact us at [email protected] and include "GDPR Request" in the subject line.
We will respond to all privacy inquiries within 30 days, or within the timeframe required by applicable law.